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  • Recruit Chinese Students in their Hometowns

    Tailored to your specific needs.

    The USEG-Sunrise Tour is a carefully planned program directed at institutions wishing to build long-lasting connections with Chinese high school students by coming to China and visiting their schools directly.

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    Tour Engagement is the best way to reach Chinese students and build long-term connections with overseas high schools. During the tour, institutions receive the opportunity to engage with thousands of students from various areas in China. We incorporate a variety of events into our tours to ensure maximum engagement, including school visits, partner meetups, and private expos. Our events are interactive, engaging and fun—for both students and university reps.

  • 16+

    school visits


    students engaged


    high school counselors connected


    workshops and agent meetings available

  • 2025 Spring Tour Itinerary (Tentative)

  • Additional Support


    The USEG-Sunrise tour is ideal for universities wishing to expand their outreach into China to connect with students on a more personal level. We also provide marketing support for clients who wish to improve their image for the purpose of this tour or future events. Our marketing support can cover both design and promotional needs, making your institution more appealing and accessible to the Chinese audience.

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    Expanding your institution into China does not need to be difficult. We assist our clients in building a respectable presence in the Chinese market by offering a number of services:


    A landing page with a local Chinese server and domain

    Mandarin brochures development

    Mandarin targeted flyers design


    Our in-house team of designers and editors will collaborate to represent your institution, ensuring that design and branding complement one another. This guarantees that the content is meaningful and attractive for interested students and parents.


    Similar to the US, social media is also an essential platform to reach and engage the younger generation in China. However, the Great Firewall of China has made it impossible to utilize your existing tools like Facebook and Instagram, which means establishing a presence on Chinese platforms like WeChat and Weibo is a necessary development. Traveling on Tour is the perfect opportunity for you to drive followers and create a community online. Let Sunrise help you create and manage a WeChat or Weibo account and optimize your time in China.


    WeChat – An official account on WeChat is similar to a Facebook page where you display information and share important updates with followers. Being the dominating social app in China, students and parents view it as an authorized and reliable source of information.


    Weibo – Combining the functions of Instagram and Twitter, Weibo is a hybrid platform for broadcasting and marketing. A public account on Weibo can easily push content to thousands of targeted audience whether they are already a follower or not.

    Post-Tour Follow-Up Package

    If you travel and recruit, you know the importance of a good follow-up email. Building connections in China is not easy, and maintaining these relationships is even more difficult. A nicely designed and translated newsletter with a personal touch is ideal but time-consuming. Let Sunrise help you create a template that deepens the impression and reinforces the connection between you and the students you met on Tour.

    • One bilingual email & newsletter template for a single event with room for customization like receipt, region, a particular program, etc.
    • Chinese attachment creation: one card only.
    • WeChat group chat creation and QR code incorporation in follow-up email

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    U.S. Educational Group (USEG) partners with U.S. Colleges, Universities, Private High Schools, and English Language Centers to recruit qualified students from the Middle East, North Africa and Asia. A leader in student outreach fairs, USEG has conducted highly successful tours for the last 15 years bringing in more than 20,000 students to its fairs annually.

  • Activities That Inspire

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    Sunrise International was founded in 2011 with the dream of bringing English-language debate to Chinese high schools, and since then, Sunrise has grown into a leading provider of experiential and extracurricular education for hundreds of Chinese high schools and universities. Leveraging this deep network of partners and a strong local presence, Sunrise helps international higher education institutions and organizations to better understand the landscape of education in China and to engage prospective students through online promotions and in-person events.


    To learn more, visit the Sunrise Website.