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  • Recruit Chinese Students in their Hometowns

    Tailored to your specific needs.

    The USEG-Sunrise Tour is a carefully planned program directed at institutions wishing to build long-lasting connections with Chinese high school students by coming to China and visiting their schools directly.


    Tour Engagement is the best way to reach Chinese students and build long-term connections with overseas student communities. During the tour, institutions receive the opportunity to engage with hundreds of students from various areas in China. We incorporate a variety of events into our tours to ensure maximum engagement, including school visits, partner meetups and private expos. Our events are interactive, engaging and fun—from both the student's and university's angle.


    private fairs at Sunrise Events


    student and parent contacts and info


    eager students to meet


    high schools to visit


    agents meetings


    universities to visit

  • Fall 2017 ITINERARY

  • Full Tour: $11,395

    Excluding transportation and hotels

    If, for any reason, you cannot join the full tour and you still want to participate, please contact us directly.


    The USEG-Sunrise tour is ideal for universities wishing to expand their outreach into China to connect with students on a more personal level. We also provide marketing support for clients who wish to improve their image for the purpose of this tour or future events. Our marketing support can cover both design and promotional needs, making your institution more appealing and accessible to the Chinese audience.


    Expanding your institution into China does not need to be difficult. We assist our clients in building a respectable presence in the Chinese market by offering a number of services:


    A landing page with a local Chinese server and domain

    Mandarin brochures development

    Mandarin targeted flyers design


    Our in-house team of designers and editors will collaborate to represent your institution, ensuring that design and branding complement one another. This guarantees that the content is meaningful and attractive for interested students and parents.


    for 12 months

    Having a social media presence for marketing in China is a necessary step, but what really matters is to engage prospective students through social media and create a large follower base. Sunrise has the perfect platform. It's easy for us to motivate students online and offline to follow your WeChat account. You can see thousands of new followers in a period as short as six months. With the growth of your community and your brand influence, your marketing effort will be paid off.
    • 50 events with hundreds of students each
    • 10,000 students engaged with follow-up newsletters
    • 12-month ad placement in illumi magazine
    • 65,000 + students exposure

    Grow your online network with exposure at Sunrise events. We will display the QR code connected to your official WeChat account on posters at each Sunrise event. Students can enter a raffle to win prizes of your choice by scanning your QR code - giving you valuable growth in targeted followers. Sunrise takes care of distributing the prizes, branded with your institution's logo, to the winners.


    U.S. Educational Group (USEG) partners with U.S. Colleges, Universities, Private High Schools, and English Language Centers to recruit qualified students from the Middle East, North Africa and Asia. A leader in student outreach fairs, USEG has conducted highly successful tours for the last 15 years bringing in more than 20,000 students to its fairs annually.

  • Activities that Inspire

    Sunrise is a social enterprise dedicated to reforming global education through building English-language extracurricular programs abroad. Sunrise is changing the meaning of 'international recruitment' through our events.


    Sunrise hosts over 200+ tournaments and conferences globally each year, and has engaged over 125,000 high school and university students through workshops, events and training programs.


    To learn more, visit the Sunrise Website.